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As part of your business plan you will need to look at how you will market your business or product to your potential customers. Understanding your potential customers is essential and one trick people use is to give your customer an identity and think about how they live to better understand how to reach them.
If you want to be more successful, PR can make the difference. Effective communications make business sense by helping establish trusted relationships and engaging with key groups, including customers and the wider community. This post takes a look at how PR can help organisations and suggests questions to ask yourself when looking for communications support.
Sales is the basic act of convincing other people to buy your product or service. It is vital to all businesses that they sell to their customers and this can be achieved in many ways. Business Development is the way by which you expand your business and look at new products and new areas in which to sell.
If we wrote Location down ten times that would be ten excellent pieces of advice for potential shop owners. Location is everything in retail and unless your product is desirable or unique enough for you to become a destination shop then you need the right location.
Start up costs are always a big concerning for any budding entrepreneur but in the last few years the Lean Startup has been the way forward for many new businesses. Here are our 10 tips to help get you started.
Business Development is the way by which you expand your business and look at new products and new areas in which to sell.
Our in house expert gives you her 15 top tips for selling online
Networking has been recognised as one of the most important aspects of running a business. A good network will provide you with leads and information that are vital for business success. Let's start building that Network now.
Co-working is becoming increasingly popular for small businesses and individuals who tend to work in isolation. The chance to sit with like minded people and share a coffee and talk business is an invaluable tool in building your business network.
Liquid’s CEO Lis Lewis-Jones set up her business above her mother’s garage 12 years ago. In celebration of Global Entrepreneurship Week, she gives six of her best tips to help you on the road to success