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Running a business can be complicated, particularly if you are new to a particular business. It is always good to gain experience in a particular field before you startup yourself but if you can't then you need to know what laws and regulations apply to you.
As we all know, we live in a global society that more than ever is obsessed by celebrity status. Celebrities have the potential to use their images for commercial purposes and these images need protection just as any other valuable property does.
With the help of David Stanley, who is a Patent Attorney based in Alderney specialising in Patent, Design and Trade Mark registration, Startup Guernsey has a "process" for helping people with ideas and inventions. This process will involve meeting with us, then if the idea has potential, meeting with David Stanley and once you have protected your idea the opportunity to discuss the commercialisation of the idea with the team.
To register their personality and associated images the personnage may apply in person at the Guernsey Registry Intellectual Property Office. They cannot apply on-line so it is more likely though that they will use the services of a Guernsey based image rights agent such as Harbour Intellectual Property Ltd which has officially registered staff to do so on the personnage’s behalf.
With Image Rights as with any other law it is vital to know what is classed as "Infringement" and what is permissible.
Guernsey Startups: Top 10 legal documents for startups.