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04 April 2016

Startup Guernsey launches Meet the Experts Clinics

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Startup Guernsey is pleased to announce a new series of free “Meet the Experts” events for startups and entrepreneurs to learn from local experts in their field.

Startup Guernsey is pleased to announce a new series of free “Meet the Experts” events for startups and entrepreneurs to learn from local experts in their field. The next clinic will be on Marketing and will focus on creative design, digital and social media marketing. It takes place on Wednesday 6th April from 12-2pm at The Digital Greenhouse.

The event is kindly sponsored by Specsavers who will also be providing the keynote speakers, Graham Daldry, Creative Director and Tim Langlois, Senior Digital Marketing Manager at Specsavers.

There will also be short talks from The Potting Shed, Spike Communications, Bridge Digital, GB Consult, Lubiland and Andy Perkins Performance. The range of topics to be covered by the experts include brand building and writing a good creative brief, how to handle print and social media and how to work better with search engine optimization.

In addition, for those who would like to learn more about marketing, Andy Perkins from Andy Perkins Performance will showcase “Squared Online”, the digital marketing qualification developed by Google.

After the presentations, all of the experts will be on hand for one-to-one discussions which will allow local entrepreneurs to get some insight and advice on a range of marketing topics.

Graham Daldry from Specsavers said:

“Specsavers is delighted to be able to support this event to provide startups, scale-ups and entrepreneurs with advice on branding and digital marketing”.

Claire Allen, Marketing Consultant for Startup Guernsey said:

“We are amazed at the high quality of marketing expertise in the island and delighted to showcase them at our Marketing event. In particular, we are looking forward to hearing from one of the best marketing teams in the world as to how they have built the Specsavers brand.”

Advisors from Startup Guernsey will also be on hand and a complimentary light lunch will be provided.

Further “Meet the Experts” clinics will be taking place throughout the year and details will be available by signing up for the Startup Guernsey email newsletter at www.startup.gg Spaces to the Marketing event on 6th April are free, but need to be pre-booked online at www.startup.gg.

Schedule for the Marketing Clinic

12:00 Guests arrive at the Digital Greenhouse

12:15 Introduction from Jennifer Strachan, CEO of Startup Guernsey

12:20 Brief introduction from each of the experts present

12:45 Presentation from Graham Daldry from Specsavers ▪ Creating a brand identity and writing a good creative brief ▪ An overview of the “Should have gone to Specsavers” brand identity and why it was so successful

13:00 Presentation from Tim Langlois from Specsavers ▪ Social media marketing strategy planning for entrepreneurs and startups ▪ Top tips on social media marketing for startups and entrepreneurs

13:15 Q&A

13:30-14:00 Networking and lunch

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