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Startup Guernsey and Visit Guernsey are inviting islanders to join in a Tourism Ideathon to develop new projects for the local tourism industry. Teams who enter the competition will have the opportunity to receive support from local tourism and industry experts to develop their idea into a fully-fledged project over the two evenings of the Ideathon on 14thand 15th November. The initiative is part of a series of events taking place during the week to celebrate Global Entrepreneurship Week in Guernsey.
There are five prizes of £1,000 to be won for each of the five project categories, sponsored by local and off island businesses. Categories are focused on exploring innovative ways of engaging with potential new visitors, as well as encouraging existing visitors to recommend Guernsey to their friends and relatives.
The Modern Traditional category is sponsored by Sarnia Hotels, who will also host the Ideathon and provide food for the two evenings of the event at Moores Hotel; this category invites projects that develop modern ways to engage traditional Guernsey offerings.
Karel Harris from Sarnia Hotels said: “Sarnia Hotels is delighted to be one of the sponsors of the upcoming Tourism Ideathon. Our category is modern traditional which fits in well with the style of Hospitality that we offer. We welcome thousands of guests each year, and we want them to have the best possible experience during their stay on the island so that they want to return and recommend us to their friends and family. Guernsey has so many hidden gems and fascinating facts that many people never discover. “
JT will be sponsoring the Pure Innovation category, inviting projects that generate new innovations to engage visitors. Tamara O’Brien, Deputy Managing Director of JT Guernsey said: “JT is excited to sponsor the Pure Innovation category of the Tourism Ideathon. We’re hoping to see some really exciting and inventive ideas, leveraging the latest in digital technology to help inspire new ways to promote Guernsey as a unique visitor destination to global audiences. As the Channel Islands only locally owned telco it is important to us to support the valuable work of organisations like Startup Guernsey and Visit Guernsey and we look forward to seeing what ideas come up during the two days.”
Creative and digital agency, TPA, will be sponsoring the Victor Hugo category, encouraging projects that maximise Guernsey’s link to Victor Hugo. Ben Inder, Digital Director at TPA said: "Tourism is a crucial part of Guernsey's economy, and TPA are proud to support this ideathon to help encourage innovation and engage the local community in tourism. With the restored Hauteville House opening next year, it is the perfect time to think about how we can make more of our Victor Hugo offering."
PwC is to sponsor the All Weather category, aiming to reward the best project to engender visitor engagement whatever the Guernsey weather. Philip Shepherd, Hospitality and Leisure Partner at PwC UK commented: "We're delighted to be sponsoring the 'All Weather' category in the upcoming Tourism Ideathon hosted by Startup Guernsey to promote entrepreneurship in the Island's hospitality and leisure sector. I am certain that this will result in some really interesting and innovative ideas coming through that can help further extend the visitor season to all year round, beyond the fair weather months."
And finally, Manchester-based brand, content and creative agency Vivid, will sponsor the prize for the project that best generates shareable Instagramable Moments. Each winning project will receive £1,000 towards the setup of the project idea, plus further support from Startup Guernsey, Visit Guernsey and the sponsors, to make their idea a reality.
Karl Sanderson, Creative Director of Vivid said: “I'm looking forward to seeing the ideas for the Instagramable Moments Category, so get your thinking caps and Guernsey wraps on. In an age of the digitally savvy 'Look at me' audience, who all seem to have an obsession of posting likeable grams and being the first to find the best shot, I'll be looking for engaging ideas that would make Guernsey the perfect place for Instagramable Moments.”
Anita Walker from Visit Guernsey said: “Visit Guernsey is delighted to be co-organising the Tourism Ideathon with Startup Guernsey. We believe the Ideathon will enable innovation within the tourism industry, as well as engage the local population in this increasingly important segment of our island’s economy”.
Deputy Dawn Tindall, Tourism Lead and Member of the Committee for Economic Development said: “Tourism helps to facilitate jobs for the local community, as well as to sustain the services we, as islanders, also use; from our transport links and the choice of restaurants and eateries on island, to the retail shops and attractions that we visit. I urge anyone who has a tourism idea to register for the Ideathon and join us on the 14th and 15th November”.