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I've got to say I'm super excited to be involved in the Ideathon to help improve the tourism offering for the Bailiwick of Guernsey and privileged to be one of the Judges. Guernsey is a place that's very close to my heart, having worked on the Island and with many of the amazing Islanders over the last 5 years.
I'm looking forward to seeing the ideas for the Instagramable Moments Category, so get your thinking caps and Guernsey wraps on. In an age of the digitally savvy 'Look at me' audience, who all seem to have an obsession of posting likeable grams and being the first to find the best shot, I'll be looking for engaging ideas that would make Guernsey the perfect place for Instagramable Moments.
Think about what would make a gram shareable, would it be a well loved landmark decorated differently, a self made structure, a specially designed backdrop or an amazing piece of environmental Art that visitors can interact with and encounter when they visit.
Look at how other destinations do it, for example the Iamstedam sign in Amsterdam, the Sun Voyager Sculpture in Iceland, Sverd i fjell in Norway, the Angel of the North in Gateshead, Jeff Koons's Giant Floral Puppy in Bilboa and the Comedy Carpet in the Seaside resort of Blackpool, these are just a few ideas that other places have created that promote Instagramable Moments.
As a place, Guernsey needs to act like an ambassador of every visitor's Instagrammable moment, so how could Guernsey reach out to visitors on thier Instagram profile to keep the conversation flowing and also inspire new visitors to the Islands?
Good luck and I'm looking forward to seeing all your great ideas! To get you started here are my top 10 tips that will hopefully help you create a Great Guernsey Instagramable Moment!
Startup Guernsey are holding a Tourism Ideathon Networking Breakfast for those interested in entering the Tourism Ideathon on 7th November at Urban Kitchen. The Tourism Ideathon takes place on 14th and 15th November at Moores Hotel.