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12 October 2018

Understanding and Managing Social Media for Charities


Designed & provided by All Things Social. Hosted by Startup Guernsey and in partnership with the Community Foundation.
Startup Guernsey and the Guernsey Community Foundation are pleased to present a series of new skills courses designed to help charities and small businesses build their skills and confidence to develop and expand their work.

Course Overview
A course for charities and not-for-profit organisations who want to step up their social media presence. Taught by Stefanie Haigh from All Things Social, the course provides an overview of social media management for charities, including an understanding of the psychology behind driving awareness & donations as opposed to simple sales. With a strong emphasis on voice, branding & storytelling, participants will learn practical tips and solutions, as well as get guided hands-on experience with setting up the best practices to find success with social media.

Who is the Course for?
The person in charge of managing the social media presence of the organisation. The charity should already be using social media, but looking for more guidance and strategy behind their planning in order to truly make an impact.

About All Things Social
All Things Social was founded by Stefanie Haigh in 2015 to help small business owners put the social back into their social media, after a career in social media and content in London. Stefanie was Marketing Director and Director of Programs for an international charity in London, she was in charge of wheelchair distribution projects and logistics as well as the marketing, web and social media presence for the company. She now works with small businesses in Guernsey & beyond to help them with their social media and content needs - either through training or by providing support as part of their extended team. She also heads up the social media for the Guernsey Literary Festival.
“I believe that social media shouldn’t have to be a chore or something that gets pushed to the bottom of your list, but I know it often does. With my years of experience working with small organisations, I have the tools to help you find structure, support & success with your organisation’s social media presence.”

Dates: Fridays 12th, 19th and 26th October. 10am - 12pm.

Course Outline

Session 1: “An Introduction to Social Media for Non-Profits”
Friday 12th October 10am-12pm

The first week will cover the basics of social media for charities including the psychology behind driving awareness & donations as opposed to simple sales. Focus will be on the importance of storytelling, voice and branding for a social media presence.

Homework tasks will be set between sessions, plus access to exclusive Facebook group & Stefanie for extra support.

Session 2: “Pulling Together a Social Media Plan”
Friday 19th October 10am-12pm

In the second session of the course, participants will learn how to pull together a social media plan & calendar and start to understand time management, content creation, community management and engagement.

Homework tasks will be set between sessions, plus access to exclusive Facebook group & Stefanie for extra support.

Session 3: “Stepping it up with Technical Support”
Friday 26th October 10am-12pm

In the third and final session of the course, there will be a focus on technical ability with training and support, based upon the needs of participants. This will be decided in the lead-up to this week as a group. Example topics include: ‘How to Use Instagram’, Understanding Social Media Analytics, ‘How to Create Simple Social Media Graphics’, etc.

There will be no homework set in the final week, but the Facebook group will stay active for two weeks in order to finalise any queries and provide extra support.

All workshops will take place at The Shed at The Digital Greenhouse, Guernsey.
All participants will also have access to an exclusive Facebook community for the duration of the course, where they can discuss each week’s tasks, ask questions and get support from the course leader, Stefanie.

How to book
Price: £150pp (max 15). The Community Foundation is offering charities a place at a discounted rate on a first come, first served basis. Charities should contact [email protected] or call 748056.

All charities who wish to book a place or find out more about these courses should contact complete an ONLINE APPLICATION.